As a Marketing Designer for The Herald-Sun, I worked closely with the Marketing Director to promote the newspaper through direct mail pieces, ads in outside publications ad in our own paper.

Our marketing department received a Certificate of Merit from the International Newspaper Marketing Association for its series of ads featuring the work of the paper’s award-winning photographers along with headlines that I often wrote myself. The ads on the following pages are part of this series. We also use the concept on direct mail pieces to promote circulation.